The PARLR journey began right outside my dorm during my college years at Hofstra University in 2010. One night while stuck inside during a huge blizzard, I picked up a camera for the first time ever. At 19 years old, I had no idea how impactful this first shoot would be on my career. I did makeup and hair on my friends Nicole and Katy, and using my friend Charlie’s camera, I took photos of my friends in the snow. I felt something spark inside of me when I took these photos, something powerful. From that moment I was sent on a fierce eight-year mission to pursue my dream.
Ladies and gentlemen, I present to you: PARLR
After that night in the blizzard, I worked anywhere I possibly could. I made portable studios in my dorm, rented the basement of a fraternity house, and drove all over NYC in my 1997 Saab to find unique shooting locations.
That crazy adventure eventually led me back to my hometown of Framingham, where my shoots took place in the garage of my parent’s house. I then upgraded to renting a 300 square foot space right across the hall from what would eventually become Beauty PaRLR and RLR Studio, a 2,500 square foot space.
With the help of all of our incredibly talented team, our amazingly loyal clients, and a lot of hard work and planning, ALAS…I bring you to where we are today: our 11,000 square foot beauty, photo and video sanctuary.
This company is such a deep-rooted passion project for me, as it truly represents my heart and soul. Each client’s experience with us matters to me so deeply, that every single thing in our space has been deliberately placed and handpicked to convey a feeling of well-being and comfort. From the music, to the decor, to the lighting and customer service, I want each client to feel like a personal friend of mine walking through our doors. PARLR is a home I created to harbor my deep love for the industry, my craft, and my love for leadership. For the first time in my life, I have been able to physically walk through what I have envisioned in my dreams for years. I feel privileged and honored to have a space that allows me to live my dream. I am blessed to work alongside such an incredibly talented group of individuals who allow me to lead them on a daily basis. Lastly, I am grateful and humbled by our clientele, who have made this whole dream possible.
Our clients are what makes us who we are, and it is as simple as that.